I come across a lot of people who are nervous to do anything different from the conventional job seeking strategies. They find comfort in the following scenario:
The brave ones are the ones who are willing to stand out and do something different to get noticed by the company they want to work for.
Do you find that you let other people do the dirty work by trying things first, and then if they’re successful, you do it? Why not take the risk and do it first? It may get you more respect and closer to the job you want, faster. The whole idea of standing out is about making the right decisions to get noticed by the right people for the right reasons.
If you find that you’re all too often playing a game of follow the leader and not letting go of the rope, what would get you to step away from the group and do something different? Is your dream job a big enough reason?
There are many things to consider when you’re trying to stand out with a purpose. I’ve outlined the “Do’s” and “Don’ts” for standing out and getting the job you want below.
- Don’t copy other people if it doesn’t feel like a genuine representation of you.
Just because it worked for someone else doesn’t mean it will work for you!
- Do Research the company and the people who work there. Are they looking for people who are innovators and a little crazy, or do they want someone more conventional? You can be different without being off the wall, it’s just about knowing your audience.
- Don’t lose out on the opportunity of a lifetime because you don’t know if you’re good enough. Take a chance. You may land the job you always wanted by risking the idea of failure.
- Do know your strengths and what separates you from your competition. Use that as the foundation for your campaign – and stick to it!
- Don’t try to be everything to everyone. Less is more. Figure out the top 2 or 3 benefits of hiring you and spell them out in creative ways that make sense for the position, company, and you.
- Do get out there and create job searching goals. It’s a full time job and you’re the boss. Get out from behind your computer and make it a goal to meet 10 or even better, 20 influential people per week. Don’t rely on friends, family, and old contacts to get you a job. Get out there and be memorable in front of the people you want to remember you!
- Don’t be scared. Be fearless. Take smart risks.
- Do think about yourself as a business or product. Think about what you have to offer your customer (potential employer), who would want you & why, and where you need to go to get in front of your target audience.
This process requires a lot of introspection, reflection, and courage. Do you have what it takes?